The Psychological Importance of Physical Media
Humans would have evolved with an investment-reward balance system, where the investment is effort, time, or risk to safety. A primitive human would not have trekked 100 miles through dangerous terrain to acquire one raspberry, because they sought a balance between effort and reward. If you were to put a lot of effort into something, it better be important and grant an equivalent or greater reward. This is why we typically only put lots of effort into important things. (This is "motivational salience".) I've been thinking that maybe this system has the side effect of being a salience indicator: if we put a lot of effort into a task, this may indicate to our subconscious that the task must be important -- otherwise, why would we have put effort into it? And conversely, the less effort we put in, the less important the task seems. How important something is to our subconscious can be illustrated best by examining memory , because your brain remembers things it finds sal